The Lake Zurich Area Chamber of Commerce celebrates the Grand Opening of Optimize Fitness formerly Cross Kicks Fitness located at 479 S Rand Rd in Lake Zurich, IL. Co-owners, Donald and Jennifer Kidwell, cut the ribbon alongside staff, family & friends, Lake Zurich Area Chamber of Commerce President Bruce Wittmeyer, Executive Director Claire Slattery, Village of Lake Zurich Trustee Mary Beth Euker and several other business owners in the community.
 
The mission of Optimize Fitness is to help individuals achieve their fitness goals through functional group training programs and nutritional guidance. They believe that fitness should be accessible to everyone, regardless of their fitness level or experience. Their team of certified trainers are passionate about fitness and dedicated to helping you reach your goals. Whether you're looking to lose weight, build muscle, or improve your overall health, their trainers have the knowledge and experience to help you succeed. Their state-of-the-art facilities are equipped with the latest fitness equipment and technology. Their facilities are clean, spacious, and designed to help you get the most out of your workout.